CMO ON-DEMAND
Driving measurable business results through brand and performance storytelling.
Let’s collaborate to create affordable, accountable and impactful Marketing solutions to propel your business to the next level.
CMO-On Demand
Providing senior marketing strategy and leadership to organizations on a part-time basis.
A cost-efficient solution for businesses who want support in uncovering and solving bigger business problems. As a fractional CMO, I help build and guide internal teams to execute a clear vision and establish measurable objectives, identifying which experts need to be brought in and in what capacity.
Building a long-term relationship with the brand and the business, I am a sounding board for the senior leadership team supporting strategic decision-making, as well as a reliable leader for the teams executing said strategies.
A cost-efficient solution for businesses who want support in uncovering and solving bigger business problems. As a fractional CMO, I help build and guide internal teams to execute a clear vision and establish measurable objectives, identifying which experts need to be brought in and in what capacity.
Building a long-term relationship with the brand and the business, I am a sounding board for the senior leadership team supporting strategic decision-making, as well as a reliable leader for the teams executing said strategies.
Marketing Consultant
An on-demand Marketing expert to lead specific projects
Impactful brand storytelling
Crafting an ownable brand story by deep diving into industry macro trends, your business's specific subtleties and most importantly the consumer, to unearth your unique core message and supporting pillars.
Go-to-market planning
Defining and supporting your strategic business growth goals with a cross-funnel storyline and actionable communications plan.
Accompanying your team in the execution and implementation of such plans to ensure optimal quality of content.
Marketing campaigns
Uncovering the big idea that will drive a specific campaign, aligned with your brand's unique storyline. Bridging the strategic goals with creative conceptualization and execution by mobilizing a team that will deliver outstanding work. Creating a marketing plan to support the campaign and implementing the tools necessary to measure its performance.
Be it ongoing fractional marketing strategy and leadership or project-specific endeavours, I would love to hear about your business and work together to achieve actionable business solutions.
I have had the privilege of helping these brands better connect with their customers
A little bit about me...
A little bit about me...
A little bit about me...
I have over 17 years of experience in innovative, high-energy environments. Having spent the first half of my career in Advertising, I honed my Marketing Communications skills across several industries, including telecommunications, retail, travel and loyalty. I worked on various integrated marketing campaigns, experiential initiatives and branding endeavours.
The latter part of my career was spent working for national retail brand Reitmans Canada Ltd and North American outdoor brand Indyeva. I continued to build on my experience in branding and omni-channel campaigns while gaining meaningful experience in e-commerce, social media and content strategy. My inquisitive nature and personal values have led me to deep dive into the world of mindful consumption, sustainability and DEI, broadening the approach to my craft and affording me a new critical lens that resonates all the more with today's consumer.
Collaborating with business executives and leaders has allowed me to build and implement Marketing Strategies that consider broader business issues. My process-driven approach, coupled with my passion for storytelling and human connection is what has allowed me to achieve meaningful results that move businesses forward.
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